On the path to more effective marketing, your greatest asset is your imagination.
To imagine the life of someone else. What they woke up struggling with. What they think their friends think of them. Why they chose to wear the shoes they wear. What their parents told them when they were younger.
The closer we can get to the target, their worldview and how they feel, the more we can talk with, not at them. The closer we get, the less we market and the more we converse and connect.
Who are you trying to reach?
Stay Positive & Who Are They Really?
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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