The lack of brand voice (if you don’t know what a brand stands for, sounds like, or what emotions they’re trying to invoke) is likely due to them working to be too many things.
You may want your brand to be friendly, honest, forward, passionate, quirky, funny, smart, driven, and so many more adjectives, but in doing so, you lose solidarity, you begin to try to be all things for all people. Your brand voice becomes a blur.
Pick four different but complimentary brand nature words. Be specific. Be human.
When you ask a friend what another person is like, do they run off an entire list of adjectives? Or do they say just a few? “Oh, she’s poignant, strong-willed, skilled and a bit goofy.”
Make your brand more human.
Stay Positive & Limited Leads To Limitless
Photo credit
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