Like any good marketer, you’re thinking about the target audience.
You’ve considered their habits, how much they’ll pay for your product or service and evaluated how loyal they will be to you.
With doors open, you expect them to enter – and they will!
You may also expect them to return based on everything you know about them. And this is where many trip a wire in business.
Loyalty is expected without the need to do any more than what we set out to provide, but that’s not how business grows.
When we make a bigger promise and take a risk because we’re loyal to our customers, they’ll often reciprocate (by returning).
As such, it’s as important that we recognize and reciprocate to those who do what may be inconvenient to them simply to do business with us.
Loyalty is a two-way street. It may start with our target, but ultimately it’s on us to promise big, deliver consistently and to care with all we’ve got again and again.
Stay Positive & Drip By Drip We Both Move Forward
Photo credit
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