Those who you are targeting for your business don’t just fit into your target group.
They fit into a lot of groups.
And while staying true to your brand is sure to build loyalty; getting the attention of more of the right people may require you to reach out and into other target groups.
Nonprofit leaders in need of insurance for their organization are avid cribbage players.
There are a lot of binging Netflix watchers who are also Dungeons & Dragons fanatics.
The world might be big, but our communities are small.
The businesses that seek out the edges and the overlap are the ones that will succeed in finding, attracting and retaining a following.
Stay Positive & Seek Out Other Circles
Photo credit
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
Latest posts by Garth Beyer (see all)
- Deciding - November 25, 2024
- Combating Frustration - November 24, 2024
- The Quickest Way To Better - November 23, 2024
