I think most PR professionals can vouch with me that a time will come when you’re going to need to learn something in PR that you hate.
You’ll announce to yourself, “I’m going to hate it, but I need to know it.”
If you can accept that, PR will be your favorite thing to hate.
Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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