Chances are pretty good that someone has cold called that person before you dialed their number.
It’s likely someone has knocked on that house’s door before you knocked.
I’d bet that person has dealt with some really bad customer service before they reached out to you to solve a problem they have.
I write this because it’s worth remembering that we’re not the first in line in anything that we’re trying to do when it comes to selling, marketing, connecting, trusting.
Those we’re interacting with have had this experience before, and it probably went poorly, which means a couple of things.
- You have to set the bar high for yourself. You’re not just trying to delight in this moment; the hill you’re climbing is the one that’s been built with too many low bar experiences and you need to make up for those
- People respond better to empathy than anything else. That requires us to put the ego to the side before we dial, knock or answer that email.
Stay Positive & Knock Knock
Photo credit
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
Latest posts by Garth Beyer (see all)
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