I just had someone come to check out the motorcycle I was selling. I smiled when I saw they had a trailer hooked up to their truck; a significant signal of purchase intention.
Oscar Wild mentioned that you can never be over-dressed or over-educated for meetings. Reason being? It sends a signal.
We’re walking beacons of signals. As many thoughts as we may have in a moment, we have as many signals being sent.
The look on our face. The way we sigh. What we’re wearing.
Just as it’s on us to control our thinking; it’s on us to control the signals we’re sending.
Stay Positive & Sorry, There’s No Off Button
Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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