You're There To Take Care Of Them

Parenting is exhausting.

So is marketing.

Mainly because the premise for doing both successfully is the same: you’re there to take care of someone.

Here are a few thoughts to remember:

– Giving away swag isn’t about giving away swag; it’s about using swag to open a dialogue for you to ask someone how you can help them more.

– If you have a customer that you haven’t reached out to in the last month… are they really a customer? Are they being taken care of?

– If you talked more than listened with the last prospect you pitched, then it’s time to fix that for the next one.

It’s not only best practice to take care of a customer or client; it’s fulfilling, too.

Stay Positive & If Someone Asked Your Customer If You Cared About Them, What’s The Answer?

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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.

You’re There To Take Care Of Them