Marketing your product or service gets easier when you can complete the sentence
“You’ll love this if you’re the type of person who _____.”
However, what you finish the sentence with matters. Often, fear likes to speak up and fill the blank, usually resulting in you trying to appeal to the masses.
“You’ll love these burgers if you’re the type of person who has a mouth.”
“You’ll love this program if you’re the type of person who wants to exercise.”
The target is completely lost, buried, covered with the false belief that you can effectively appeal to the great unwashed, the mutable many, the common pack. It’s simply not so.
The risk with dialing into a target is that you may be wrong. But if you’re not willing to be wrong, you won’t be able to band a tribe that supports you. Your product or service will flop.
No one, not even Walmart or Amazon, as big as they are, attempt to appeal to the masses.
Why are you?
Stay Positive & Having A Target Doesn’t Guarantee A Hit, But It Sure Increases Your Chances
Photo credit
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