“Because I feel like it…”
A smart marketer will dig deeper into this.
A smart marketer knows that feeling a customer has is why they come back.
Tactics then become less about getting attention or making a customer do something.
They become about them feeling that again and again.
A signature of a farmer on a milk carton doesn’t get one’s attention, but it does make someone who is already going to buy organic milk feel more… And when we feel more, we’re likely to come back and feel it again.
Don’t let someone stop at “I’m buying this because I feel like it.” You’ll miss one of the strongest insights beside hate that you can use to connect in your marketing.
Stay Positive & Ask The Customer, What Do You Feel?
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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