The worst conversation you could overhear is:
“That place looks really cool!”
“Yea, it is. Inside is beautiful!”
“Oh, yea? I bet! When was the last time you were there?”
“I actually don’t remember. Maybe a year ago?”
Being cool isn’t good enough. What’s your story?
Stay Positive & Cool Gets Attention, But Not Loyalty
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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