At a meeting last week, a marketer said one of the best parts of his job is how good it feels when he gets to see the final product, be it TV segment, billboard, print ad, etc,.
It is a good feeling and a great motivator to keep shipping.
The struggle comes in going past the feel good marketing to recognize if it really is good marketing. Does it impact the customer? Does it benefit the business? Does it spur action in others?
Better, I think, to rate tactics by their outcome and impact rather than how good it makes you feel seeing it out there in the world.
Stay Positive & It May Feel Good, But Does It Work?
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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