It’s very likely your give isn’t big enough. It’s not eye-catching enough. It’s not more than the other guys. It’s not remarkable.
Then again, what the customer gets might not be enough. It might not be convincing enough. It might not satisfy a pain point. It might not be something they’re willing to share with others.
You can talk up the get, you can market it, you can apply add-ons to it, but it will never have as much of an impact as increasing your give, promising better, doing more, giving your all.
Stay Positive & Focus On Upping Your Give
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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