Reach and frequency are two measurements often drooled over and measured.
Reach is the number of people you can interrupt, get in front of, and have hear (but maybe not listen to) your message.
Frequency is the number of times you can do that to the same person.
Better, I believe, to go for depth; an unmeasurable metric that requires telling your message when and where it’s welcome.
Stay Positive & Do It With Care
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
Latest posts by Garth Beyer (see all)
- The Gift Of Connection - April 24, 2024
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