If your budget was zero, zilch, nada… how would you market your product or service?
Who are the first ten people you’d talk to? What would you say to them?
You would ask them to share your story with ten of their friends, right?
Having a larger marketing budget isn’t meant to be spent the same way others are spending theirs, to compete with dollars for eyeballs, to add to the noise. No, it’s to amplify what you would do if your budget were zero.
Turns out the ad space for word of mouth is limitless and free. All you have to do is something remarkable, that is, worth talking about. Maybe that’s where the marketing budget goes?
Stay Positive & Let Your Product And Others Do The Marketing For You
Photo credit
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
Latest posts by Garth Beyer (see all)
- The Gift Of Connection - April 24, 2024
- What You Don’t Expect To Hear - April 23, 2024
- A Story To Add - April 22, 2024
