Social Media Pacing

Iron Man Madison Setting A Pace

For all the readers who are runners, don’t you get frustrated when you’re jogging and another person or group of people will run for a short distance then walk for a bit and you end up at the same finish line about the same time? Only you’re exhausted, sweating, panting, about to flop over and pass out, while they merely stop for a minute to catch their breath and they’re off to Starbucks to grab a drink? Frustrating.

They do have some smarts, though. They pace themselves. They invest a little bit at a time and still reach the finish line, but with more energy to immediately head off on another race (or to their reward).

Pacers are extremely successful on social media.

To gain a great following on Twitter, you don’t need to hover over your feed for 7 hours a day. No need to interact with every single tweet that shows up and send a message to every single person who follows you the moment they do.

To gain a great following on Twitter, set out to interact with three people a day, send two tweets out and follow someone knew. It’s my 3-2-1 rule. Let any other Twitter action be natural. This led me to get 800 strong followers on Twitter. Much stronger than those with 20k followers who don’t amount for much, are mainly bots, and who don’t interact (and if they do, it’s spam).

Pace yourself in all things social media. It shows you’re in it for the long run. It shows you’re committed to caring. It shows YOU are a person, not just a Twitter account with a name and automated software attached to it.

The 3-2-1 method works with all social media platforms. Give it a try for a month and tell me you haven’t begun to enjoy social media more.

 

Stay Positive & 3-2-1 Go

Photo credit (in lieu of Iron Man this week)

Garth Beyer
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