Every artist, no matter the industry, will have to decide early on in their careers if they will give what the client or customer asked for or if they will give them something they are proud to have their name on.
A client may not ask for metrics to support the strategy you’re putting into action. Do you share the metrics that support it? What if they don’t support it?
If a customer at a restaurant orders a four-cheese ravioli, do you deliver just that? Or do you deliver an experience that’s worth talking about outside the restaurant?
A fair-goer is starving and you’ve got one last soft pretzel that’s not soft at all. Do you sell it because the customer wants it? Or do you say it will be 5 more minutes while you make a fresh batch?
Do you quickly throw together a book cover design for an author who doesn’t care about design? Or do you design a book cover that meets your high standard of excellence even if you’re not getting paid for it, even if people tell you the author won’t care, even if you know there’s a chance it’ll get scrapped in the end?
Here’s one more fork in the road for you: if a client or customer tells you that they won’t do business anymore with you after this last project…do you still give it your all?
Answers and attitudes to these questions dictate whether you’ll be a starving artist or a successful one.
Stay Positive & If You Won’t Put Your Name On It, Consider Not Shipping It Until You Do
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