It seems fair and you might think it’s smart to wait to see if the newest social media platform works before jumping in, to wait to see if selling books in a milk carton is a good idea (it is) before you try something new with your book, to wait to see if the ad agency that focuses on a few perfect ads rather than a million mediocre ones will succeed before you adopt a similar strategy.
The only problem when you’ve waited too long to see if a risk someone else takes works out is when you finally take the risk yourself, you’re jumping into a bandwagon already filled with mediocrity. Different wagon. Same story.
There’s no shame in not being first, but there’s plenty in the middle.
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