It shouldn’t be surprising there are safe products out there (safe, successful ones, mind you ).
Think of a clothing line that doesn’t want to be edgy, trendsetting or risky. Think of a business that has no true uniqueness about them. Consider a service that does nothing more than their competition does. Again, they are still successful. Think Craftsmen or Ford or Lands’ End. Safe is there selling point or so I’ve lead you to think.
The reality of it is you don’t need to take huge marketing risks or product design risks if what you’re selling isn’t the product. Perhaps you’re not really selling anything special. Perhaps you’re simply standing up for something.
Ford stands up for being tough.
TOMS stands up for giving.
Seth Godin stands up for… well, standing up.
If you don’t want to stand out, by all means, stand up for something. Playing things safe for nothing won’t lead you to success, but playing things safe for something larger than yourself will.
Stay Positive & What Do You Stand For?
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