Evergreen content is like a wrinkled shirt you found in your closet you want to wear. It’s still stylish, still fits, still brings out your eyes, but you’re not going to wear it wrinkled. Only thing to do: iron out the wrinkles.
I’ve banged my head on the wall a few times trying to come up with an idea for a blog post. I’ve been there. I’ve also watched brands bang walls against their social media teams’ heads trying to get them to come up with a fresh tweet, a viral FB post, a new blog post. I’ve seen people crack at the pressure of coming up with an idea when they’ve felt all the great ideas have been surfaced before. It’s a sad day when that happens. It’s a sad day when they ignore their wrinkled shirts.
Instead of banging your head against the wall, search for the evergreen content, that timeless tweet, that blog post that feels somewhat unfinished and iron it out. I’m not necessarily suggesting you re-purpose something you’ve written. After all, the idea of evergreen content is that it’s already a solid idea.
Narrow the content, take a different perspective to it, add to the narrative because you likely have new ideas to go with it because it was hung in the closet while you’ve experienced more of the world, more of the brand, more of your voice.
Don’t be afraid to dig up an evergreen when you’re lost for ideas, lost for content, lost for words.
Stay Positive & Reuse, Recycle
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