Why Try To Get Out Of Your Box, When You Can Use What's In It?
Phase 1: It’s a common misconception that books, movies, music, etc., just make it to the top 10, to the best sellers, to the “most popular” categories – one day you don’t see them there, the next day you do. It’s magic. Phase 1 of the Long Tail is making whatever you make, big: big […]
Phase 1: It’s a common misconception that books, movies, music, etc., just make it to the top 10, to the best sellers, to the “most popular” categories – one day you don’t see them there, the next day you do. It’s magic. Phase one of the Long Tail is making whatever you make, big: big […]
The tech industry is so small. So is the community of ship captains. Same with hammock enthusiasts, mommy blogs, and Bernese mountain dog owners. It’s easy to fall into the perspective of it being vast, but once you’re in it – no matter what it is – you discover that you’re in the long tail. […]
If it’s standard size, there’s bound to be some efficiencies. It’s also likely that whatever is standard size, is familiar and fit for the masses. The problem is that no one ever talks about anything that’s the standard size. The larger problem is thinking that there are more people who want standard size than there […]
Knowing the average of something doesn’t help you. It might quiet your lizard brain, might make you feel comfortable, but it doesn’t help you grow. Better to look for the outliers, the trends, the patterns. Focus in and then slowly take a step back. Knowing that sales are up an average of 3% year over […]
I read about a lot of different marketing tactics. From the long tail to the tipping point to the minimum viable product and so many more. I’ve misinterpreted these concepts like many before me. I thought they were safe, pain-free cutting-edge strategies that would allow me to achieve my business goals. I think it’s a […]
This is a longer post than I usually write. You could easily skip it and respond to the notification awaiting you on your phone. Alas, I hope you find this as practical, if not more. We’re All Marketers I’ve never understood PR folk talking about “outreach” in their own community. To me, that’s inreach, as […]
