The design of your site isn’t as important to those who view it as it is to those who provide the content on it.
That’s the truth.
You can have a really ugly website your market audience still uses. You might think it has an extravagantly negative impact on their experience and if you could just have a sexy website revamp, you would attract more customers/readers/clients/subscribers. That’s just not the truth.
An ugly, but usable website doesn’t have that large of a negative impact on a customer (unless well designed websites are what you’re selling).
The real negative impact is on you and the team who stands behind the brand, the business, the blog.
How can you be comfortable publishing a professional and well-thought-out article on a website that looks janky? How confident can you be answering the phone and talking to people who got the number from your hideous website?
Yes, design to a degree matters to your target audience, but never as much as it matters to those contributing content on it.
Stay Positive & Your Site Doesn’t Just Showcase Your Brand, It Builds The Confidence Of All Those Behind It