Reason = Story

Complete this sentence: We do [X] because [Y]

A strong brand story is one that Y equals the same thing no matter which X you put in.

Why do you show up early?

Why do you keep everything organized?

Why do you have such personal and stellar customer service?

Why do you offer limited options of your product?

Why do you donate to non-profits?

Your reason is going to be what fits into the story of your target audience.

Stay Positive & In Other Words, It’s Your Why

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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.