It’s hard to curb the enthusiasm toward mass marketing for some business owners.
After all, the problem with targeting a specific market is that you’re excluding a lot of people who may be interested in the business.
What’s true in that statement is that everyone – the masses – may interested in the business. However, in target marketing, you’re not excluding them, rather, you’re prioritizing them. Why? Because a single message won’t resonate with all at once, but multiple messages targeted to specific groups over time can.
The problem with target marketing is not the marketing itself, it’s the way you’re looking at it.
Stay Positive & Priorities Will Out
Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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