An underlying principle to the work of a PR Specialist is similar to an old adage about love.
“If you don’t love yourself, how can you love anyone else?”
In this saying, the word “love” is interchangeable with any other word that enforces some form of positivity, amiability or professionalism. Working with PR, the most fitting word to exchange it with is “respect”.
It now reads,
“If you don’t respect yourself, how can you respect anyone else?”
Even a better question: How do you plan to be a successful PR Specialist when respect is simply a cousin of fairness, and fairness is a code of ethics that only authentic PR Specialists and Firms use.
What makes or breaks connections in business and in life can be pinned down to ethics, whether it be fairness, accuracy, honesty, or in this specific case, respect. Respect for oneself as well as mutual respect with a client is what stabilizes the connection.
While the bridge you build with another may not lead to a success, it is better to have a bridge maintained by respect than no bridge at all.
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