A 50+ year-old archer taught me a lesson about marketing the other day.
During a focus group session to prepare for an upcoming pitch, one archer said the key to success for him was to aim small. The concept applies to marketing as much as it does archery.
If you imagine an archery target, and you fit all 7 billion people into the target, then you aim for a bullseye, which likely still contains about a billion people, how certain are you that you’ll hit just the right tribe of people when you launch your marketing campaign? It’s as if you’re still aiming for the masses.
What if you aimed smaller? Aimed for a specific spot in the bulls-eye, a small small piece of the globe. What if you aimed to convince and convert 10 people to love your brand and left it up to them to call 10 of their friends instead of you firing another arrow, another marketing strategy?
Marketing is as much about accuracy as archery.
Stay Positive & Aim Small To Succeed
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