Asking if your attention is worth it is just like asking what you want out of the relationship when you’re the one giving.
Better to ask if their attention is worth it. What are they truly paying when they watch you, buy your product, read your blog? Is it just time? Or are they paying with their child’s college savings? Or are they trading their long-held beliefs and world view for something different that you offer?
There’s a reason why they call it paying attention. Knowing exactly what your audience is giving to get what you offer puts you a step closer at understanding your audience and learning how to tweak the story you’re selling.
Stay Positive & Nothing Is Ever Free
Garth E. Beyer
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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