The Economist ends their magazines with an obituary, sometimes of famous people, other times of someone very few people know. They’re a nobody to most, but even nobodies have stories. When you read one, it’s incredible how the writer knew so much about the person. When you think hard on it, you realize the obituary was written long before the person’s death or at least a reporter kept a tally on the person’s life so they had everything to write it when it was near the time for them to kick the bucket.
Most celebrities, political figures, and all-around famous folk. All of their obituaries are drafted.
Yours? Mine? Likely not yet, anyway.
This concept had me thinking. What about your business obituary. Have you thought that far out about it? What will its legacy be? What will people say its story was? Is what you’re doing worth remembering years later? Are you keeping track of the little moments that have made your business great?
The Economist writers don’t follow people around and make their life into a grand story; the people are living a grand story and the reporters are merely telling it.
This begs the big question: what does the draft of your business obituary look like right now?
Is it worth one?
Stay Positive & It’s Interesting When Your Both The Subject And The Reporter
Photo credit
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