Through the life of your business you’re sure to be prodded toward differentiating yourself from your competitors if you haven’t already been.
Most commonly this comes from price. Your competitor lowers their prices so you retaliate by lowering yours. You enter a race to the bottom.
If you’re going to differentiate yourself, don’t do so with the sole purpose of being at an advantage over your competitor.
What’s important is what you do to give your customer a substantial advantage.
You must be asking yourself, “What can I give to my customer that my competitors can’t.”
You don’t create a differentiator by being different from your competitor, you create a differentiator that matters by giving more to the customer than any competitor can.
Stay Positive & Customer First And Always
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