There’s one guarantee about what you plan for, be it your PR strategy, product idea, design service or life in general: It won’t happen the way you planned.
Planning is essential, what’s more so, though, is flexibility. It’s no surprise the businesses that make the most profit also offer the most discounts, provide the most leeway on expectations and kick ass at customer service.
Flexibility is the foundation to a successful business. Why? Because at some point, you’re going to have to change the way you do things. Better to have the space to bend than to remain dormant, only to be forgotten.
It’s those who think of “what could have been” that never spent time incorporating flexibility into their business.
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