Uber doesn’t quite work without people to rate its drivers.
Apple wouldn’t be as successful as it is if people didn’t feel like they had an influence on the design of it.
The coffee shop downtown didn’t start serving bulletproof coffee because the trend had a remarkable profit margin. They did it because they listened to a few who came in and asked for it at a time they didn’t have it. They said (through their action), “You know what, customer. You’re spot on. We’ll serve bulletproof coffee because of you. Thank you for making us better.”
The best brands that you and I know are the best because they listen, because they make you feel like without you, the product wouldn’t be as incredible as it is, maybe without your input they wouldn’t have tried to do business–Yes, to them you matter that much.
Not every brand can pull it off. A handful try to call it social listening. Others (the remarkable ones) design their brand to revolve around their target. They make a conscious (and to a degree, unconscious) effort to make you feel part of the product.
It feels good to be part of something bigger than yourself. What are you doing to get others to feel part of your product?
Stay Positive & Listen, Act, Listen, Act, Listen…
Photo credit
- The Gift Of Connection - April 24, 2024
- What You Don’t Expect To Hear - April 23, 2024
- A Story To Add - April 22, 2024
