There’s not a product or service that won’t benefit from this in the long run if they can invest in it short-term.
It’s better than a BOGO. It’s better than a freebie. It’s better than direct mail and digital advertising.
The reason it’s better?
Because there’s a single requirement to making it work (aside from the funds to offer it): you have to create a remarkable experience… as in, an experience that the user/buyer wants to make remarks about.
If that’s the case, they benefit twice when they buy from you. They get what you’re offering and they get the status bump of gifting that remarkable experience to someone else.
If the get one, give one doesn’t work, it’s because you’re coming up short on remarkability.
Stay Positive & It’s The Connection Economy, After All
- The Gift Of Connection - April 24, 2024
- What You Don’t Expect To Hear - April 23, 2024
- A Story To Add - April 22, 2024
