Snapchat could be an advertisers solution to the fading mass email list.
It’s easy for someone to delete what they can recognize as spam.
And, in this new fast-paced-digital-age world, we don’t need to read a long advertisement or watch a 10-minute promotional video to know if we are in or not. Really, 10 seconds will do.
That’s where Snapchat (and I suppose, Instagram and Vine too) comes in. If I, or any marketer/advertiser/PRS wanted, we could find millions of usernames and send a 10 second promo video of us playing music, a website to visit, an experiment we’ve done and so on in order to convince a stranger to connect with us.
It’s an entirely new feature to being personal and having fun with advertising.
Gives me goosebumps.
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