“Biggest Sale Ever” and “Best Coffee In The World” and “#1 Customer Service” are all hype.
Hype can help in the short-term. It’s a way of shouting at the world. It’s a way to get attention.
However, what makes hype work in the long-run (and essentially what makes a business successful) is a consistent and differentiated promise – a promise so powerful it becomes the hype.
If people aren’t excited about your promise, make a bigger promise.
Stay Positive & An Emotional Promise, At That
Photo credit
Latest posts by Garth Beyer (see all)
- Safeguard And Move On - May 28, 2024
- Make It About Someone Else - May 27, 2024
- Stress-Free Workplace - May 26, 2024