If You’re Creating Something That Takes Time To Process

It might be worth considering to drop it.

It’s a given that we’re in a world of next day delivery, instantaneous email confirmation after you click “submit,” and immediate Tweet/email/txt/snapchat back. We’ve built our interactions (purchases, connections, and outreach) on the idea of instant feedback.

Overall, it’s a positive change. A constant stream of feedback allows the creative class to correct what doesn’t work before too many people notice, to be thoroughly bathed in motivation (thanks Zig) with positive reviews, and most importantly, the stream of feedback gets you in the habit of dancing with your fears (negative reviews). No more ups and downs. You’re either on or your off.

Processing time? It’s a dying strategy. It used to be the norm. It used to lead clients and consumers to anticipate the result. Beyond all else, it used to be something worth waiting for.

Processing was an art. It gave the creators time to interact with the buyer while they were fulfilling their orders. Thing is, now the connecting is the two pieces of bread sandwiching the purchase.

And boy do people love to have their sandwiches.

 

Stay Positive & Note, Consumers And Clients Never Get Full

Garth E. Beyer

Garth Beyer
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