People aren’t buying a product.
They’re buying in to a story your product helps them tell.
Recognizing that is the first step to marketing better.
The second is making sure everything else you do helps tell that story.
From the messaging on the door. To the types of glassware you have. To your email signature. To how people are greeted at the door.
Stay Positive & It All Adds Up
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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