You can be quick to decide that a piece of content doesn’t work because it’s
- not using the right keywords
- too long
- too short
- started off all wrong
- not utilizing enough visuals
- and so on
But sometimes, the actual problem is that there’s no clarity around what the user should do.
If you want someone to give you their email, why don’t you create a pop up before they view the post and then when they click into a different web page?
If you want someone to enroll in your class or sign up for a consultation or buy into a seminar, there needs to be a button at the top of the page, at the beginning of the piece of content and at the end driving the user to take that action.
Too often we focus on the metric of time spent on a page and adjusting content to increase that time instead of adjusting the content or the layout to encourage the closing of a sale or sign up or whatever action we’re wanting the user to take.
If you see an increase in conversions by providing more clear opportunities for the user to take action, does time on page, key word selection, and length of content really matter?
Consider it this way: if you created something that attracts the user to your site and they liked what they saw, have you made it clear what action they should then take?
Stay Positive & Content Matters, But Not As Much As The Reason For Having It
Photo credit
- A Littttttle Dangerous - May 5, 2024
- Asking The Question - May 4, 2024
- Rate It - May 3, 2024
