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Not knowing.

That’s the business we’re all in.

We don’t know if it will work, we don’t know if our long-term investment will pay off, we don’t know if our competitors will be around tomorrow, we don’t know if we will be around tomorrow.

No matter what analytical software we use, we don’t know if our campaign will stick, we don’t know if our video will go viral, we don’t know if the investors will like our pitch.

Not knowing is not a good enough excuse for not trying. If anything, it’s the only reason we need to try. In fact, all the good stuff comes from what we do to find out what we don’t know.

Doing what we know over and over again and expecting the same results is a death wish. There’s a point when repetition goes from helpful to annoying.

 

Stay Positive & There’s A Reason We Always Round Up

Garth Beyer
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