Relying on data to make your next move is the lazy way of decision-making.
It plays to the short run, the immediate gratification of having a form of assurance around your next step.
Data, the way it’s often used, gets you to conform at the same time that it stops you from seeing why you started something in the first place (to make a human impact).
Long form data, though, the kind you can’t measure on a weekly basis–that’s important data. It’s the type of data that you can look at and feel what’s working and what’s not; There’s no need for a spreadsheet formula.
Data that’s even more important? Words. The ones your target uses online and off, what they say to their parents and to their friends considering a similar investment. Those words are much more insightful than whether or not the logo works better in the top left corner or bottom right.
What I’m getting at is that if you’re in something for the long haul, to have a real impact, to change the status quo, then you better be measuring for that.
Stay Positive & The Rest Is Just Distraction
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