I reviewed a resume yesterday that listed a skill of “upselling.”
To me, that’s marketing to increase sales in the moment, today, right now.
What about tomorrow?
The alternative is to market for growth by delighting customers, giving them a story they want to share and by caring more that the customer comes back or invites a friend to join her tomorrow.
Brands who focus on how to sell another are losing out to those who are addressing how to make a difference.
A difference often starts with a promise. What promise are you making?
Stay Positive & Market For Growth
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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