“The ability to stand in the customer’s shoes and to see the world as they do is the most underrated marketing tool we have.” – Bernadette Jiwa
You might not be right when you step into the customer’s shoes.
Thing is, they might not be right either.
The point isn’t to be right, it’s to step in their shoes and try to be right.
It’s often in the process of showing you care, of setting an example for your belief in understanding the customer that the more customers seem to show up.
Stay Positive & Showing You Care Enough To Listen Is More Important Than Being Right
*Edit: Being right certainly helps, but it’s not the end-all-be-all. By default, the more you practice stepping into others’ shoes, listening, caring the more often you’ll be right.
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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