The project you’re working on?
You couldn’t do it without others (i.e., mentors, friends, customers, family, competition).
While you likely need more information to create a more remarkable project or business, don’t be too quick to think it’s information gathered from a book or by doing more.
What you’re missing is the information about your target’s story.
What do they do before they get to you? What did he eat for breakfast? He didn’t? Why?
What were the last four Google searches she made? Were they about credit cards? Why?
The why, of course, is only confirmed by observing, listening and connecting on a deeper level.
Stay Positive & Ready To Learn More?
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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