People loved the lost puppy Budweiser commercial, but what about their other commercial promoting a relationship between you and your beer?
Budweiser managed to do what product and service companies need to do: let people know who they are there for. By stating “people like us…” you’re defining your target and letting them know that they are part of a group, part of a tribe; that there are others like them out there, others who are like-minded and appreciate the same thing, like a Budweiser.
“Not brewed to be fussed over.”
“It’s brewed for drinking, not dissecting.”
And, my favorite line, “The people who drink our beer are people who like to drink beer… brewed the hard way.” Right there, they call a huddle and their target market listens.
You won’t catch me drinking Budweiser, but I can’t deny the successful forwardness of their marketing; their insistence of defining their market so there is no question of who it is they are targeting. A mass-produced beer is no longer trying to appeal to the mass.
As for the naysayers, it is Budweiser speaking in this commercial, not the parent company InBev. I could go on and on about all the parent companies of different products that send opposite messages of each other, Dove and Axe being one off the top of my mind.
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