Plugging Into Your Audience

Garth Beyer

One of the quickest ways to reach your audience is through social media. (Duh!)

But while social media may consist of a hundred sub-categories, that does not mean that you need to invest into each one to reach your audience. A quick assessment of yourself/your business and your audience will make you aware of what social media tools you can leverage and which tools you will need to learn.

This can be done by drawing a mind map of Media and You, as well as one for your audience (Media and Them). I have drawn a simple version of mine. Unlike mine, you would want to be more elaborate and branch off further with each group until you have a full map.

After drawing your own media mind map, then draw one for your audience; what media do they use? what parts of that media do they use most? If you’re really in to it – which you better be – you can create a sidebar of all the parts of media that your audience avoids or rarely uses.

When comparing your map with your audience’s, the areas you share something in common are the areas where you can begin to leverage and those which you do not have in common with your audience are the areas you must create, build, and continuously work on until they become part of your own map.

@Businesses, when you go to hire a Social Media Professional or a Public Relations Specialist, don’t hire the one that has toyed with every single part of social media. Hire the one that relates best to the media mind map of your audience.

After all, it doesn’t take an expert to figure out what social media your audience uses. A phone call or email will do.

Garth Beyer
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