Be it customer support, your marketing strategy, pitch or social communication, you’re either pushing or pulling.
Your pushing your ideas, your product, your facts in order to persuade the end user to do what you want them to do.
Or…or you’re pulling at the heartstrings, the universal themes, the real desire of what the end user wants.
Good work often goes to waste when we ignore what the other person, group or customer really wants and, instead, attempt to convince the them that they want what you want for them.
The only person who knows what’s best for them, is them. Are you listening?
Stay Positive & What Do They Really Want?
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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