Simple answer: yes.
An analogy I came up with the other night while at a panel discussion on the subject was that if you were to hire a photographer, you would expect them to have a website where you can see what makes them a good photographer. It doesn’t need to just be photos they’ve taken, but what photos they like, what they think about the industry, what their persona is.
The same goes for journalists. If you want to be hired, the first thing employers will do is Google you. They expect to find a website that has content you’ve created as well as more of what you are interested in, enough content that they can tell what kind of person you are.
IMO, it’s not should you. It’s why don’t you already?
Get on that.
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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