Many want to begin their marketing strategy by focusing on awareness.
They believe success is guaranteed by getting eye balls, paying to be placed on influential blogs, and having their good side shown on TV.
Better, I believe, to show the customer you care first.
Think about what more you can give to your target? Instead of a media kit, what would a customer kit look like? Instead of advertising to get a longer line at the door, why not invest in making it a greater experience for the few who have shown up?
Stay Positive & Care First And More Will Come
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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