Who has heard about the lizard brain? No one? Well I’ll have to change that.
The lizard brain is what makes us not do what we say we are going to do. It’s what stops us from checking tasks off our to-do list, it stops us from writing the book we want, stops us from sending that application in, it stops us from living a meaningful, adventurous, exciting life. The lizard brain can also be referred to as the Amygdala, the part of our brain which registers fear. This fear has a voice and it tells us to compromise, to play it safe, to stay where we are comfortable. This reference to the lizard brain was coined by Seth Godin, author, marketer, and revolutionary starter.
During this mass media age, I believe Seth Godin to be one of the most insightful and helpful authors to us digital natives. Seth Godin has written more than 14 books that have all been best sellers and translated into over 30 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. Even if a five-mile wide meteor struck the earth today, you could still say that Seth Godin has made a larger impact on society.
You may think this author is important because you imagine him to be the motivating type. He is no more motivating than a rock. He is however a person who can bring you to understand why you do what you do, rather, why you don’t do what you don’t do. He explains in his most infamous book, Linchpin¸how the closer you get to delivering something, to accomplishment, to taking a risk, the harder the lizard brain works to stop you. This ability, to make us aware, is what makes Seth Godin so important.
If it’s not clear already, Seth is an idol of mine. Heck, I flew out to New York to see him and wrote about that experience here. Seth has taught me how to build a tribe, inspired me to keep shipping, and has helped me realize the inner workings of my brain and ego in such a simplistic manner. I continue to read his books and build off his ideas and will do my absolute best to get a one-on-one interview with him over the holidays because I am planning a trip to NYC. I truly owe it to Seth for getting me to where I am today. (HT to Seth Godin)
Side note: If anyone has someone they can introduce me to through email/phone/person that either lives in New York or has other contacts in New York, I would greatly appreciate it. I plan on spending the summer in New York to find an opportunity to become more of a writer and to connect with some of the most brilliant minded people. Michelle being one of them, she’s something special! Thank you!
Stay Positive & People Help People, Who Help People, Who Help Other People, Who Help More People …
Garth E. Beyer
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