Often times we dig to find a new problem, an issue someone else missed. If our business or product isn’t getting talked about, if our profits aren’t rising, then there’s a problem we’re just not seeing. Right?
Perhaps we see it that way because it’s easier to turn rocks over, searching for little issues than it is to tackle a current problem in a new way. Why? Because trying something new, doing things differently is risky, especially when it comes to existing problems.
What if the solution you try worsens the brand experience? What if you execute it poorly and lose customers? What if you’re unable to fulfill your new promise? Risky. Risky.
But worth it.
You can keep searching for small problems and come up with simple solutions or you can get innovative with the solutions for problems you’re already facing, the problems that matter, the problems that convert.
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