In the front. Always.
Those who sit in the front of the classroom learn better.
Those who are in the front of the line get the best deals.
Those who perform in the front get noticed.
Not-so-coincidentally, the bold act of being in front, where everyone can see, where you can’t hide a thing, that’s what makes you stand out. It’s not that you’re the loudest or wildest dressed, it’s not that you can juggle 6 balls instead of 5, it’s that you’re in the front.
Very few ever go on a long observational journey looking for you or what you offer. Why bother when they know the best is always right in front of them? Call it lazy, convenient or call it a sifting mechanism. If they know you and 99 other people can hand-toss a delicious pizza, they’ll choose the one in front. Every time.
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